Many churches invest a great deal of time and money into their Christmas programs. Moms, dads, and grandparents who don't regularly attend church will be there to watch the children. But, when the program ends, will they remember your message? Will they take a clear explanation of the Gospel home with them that can continue to deal with their hearts?
Yes, they will,
if you give each person attending your Christmas program a Chick tract. Have the children stand at the back door and pass out these "Christmas cards" to everyone as they leave. You know that Chick tracts get read, and God's Word never returns void.