WHY CHICK CARTOON TRACTS?
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1. The Cartoon Format
Before you can share the gospel with someone, you must first get their attention. The world knows how to get and hold people's attention... with pictures!
Television, movies, comics, etc. Chick tracts use the same technique: irresistible cartoon pictures to grab the reader's attention. Nobody, young or old, can resist cartoons.
"I remember Chick tracts from my childhood. They made such a lasting impression on me that to this very day my mental picture of judgment day is that picture in This Was Your Life! I never forgot that tract. I'm now 31... I enjoy leaving Chick tracts places I go and especially sending them in letters. They're great and are a powerful witnessing tool. Like I said, they left impressions on me that I remember 23 years later."
—ARIZONA
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2. Dramatic Stories
Once attracted by the cartoon, people are drawn into Chick tracts by the interesting real-life or dramatic stories.
The combination of dramatic stories and cartoons make Chick tracts irresistible. Many Christians who were discouraged because their wordy tracts were rejected or thrown on the ground have been thrilled to see how readily people accept Chick tracts.
"My dad thinks Christians are crazy. But the other day my mother caught him reading Room 310. Praise God."
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3. Basic Gospel
Once hooked by the cartoons and drawn in by the dramatic stories, readers soon learn that woven into each story is a basic gospel message, presented in a way that anyone can understand. No deep theological concepts, no confusion, just a simple gospel message, showing that everyone must be born again through faith in Jesus Christ.
"I just wanted to share something wonderful with you. My grandson is 10 years old and accepted Jesus when he was 6 and told the preacher that it was the best day of his life. I just got the word from my son that my grandson led my 7-year-old granddaughter to the Lord using your Chick tract, The Little Princess.
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4. You Can Witness to Intimidating People
You know he's lost... you know he needs to be saved... and you'd love to witness to him. But like Rocco, here, he's much too intimidating.
No problem! Just leave a few Chick tracts where he's sure to find them. God has used Chick tracts to melt the coldest and hardest of hearts.
"My prayers have been answered! For so long I have been praying for a way to witness and now I have found one. You are exactly right about people being afraid of witnessing for Christ in front of crowds. I surely am!"
—OHIO
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5. God's Guarantee
Chick tracts are never a waste of time because God promised His Word would never return void.
"So shall my word be that goeth forth out of my mouth; it shall not return unto me void, but it shall accomplish that which I please, and it shall prosper in the thing whereto I sent it."
Isaiah 55:11
"He that goeth forth and weepeth, bearing precious seed, shall doubtless come again with rejoicing, bringing his sheaves with him."
Psalms 126:6
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