By Daniel Rodriguez

Covid-19 impacted countless lives and organizations, including the Jehovah’s Witnesses and their Watchtower Society. For a few years, their door-to-door campaigns, came to an abrupt halt. The weekly meetings at the Kingdom Halls worldwide were suspended. Life as they knew it ceased. But now, they are back —and in force.

Covid was also a time that ushered in dramatic civil and political unrest. The Watchtower organization jumped on these events to push fear, one of the main components of recruitment, and it worked. Before Covid, the Watchtower boasted around 8.5 million Jehovah’s Witnesses worldwide. They ended 2024 with just under 9.1 million and growing.

See JWs as a Mission Field

The Witnesses have resumed going door-to-door as well as setting up information tables in airports, community parks, colleges, street corners —wherever they can establish a foothold. They stand unchallenged with a message that masquerades as the gospel. For the Bible-believing soul winner, these info booths represent a mission field. The resurgence in JW activity is our chance to spread seeds of doubt about the Watchtower’s claims to be God’s representative here on earth.

Over 70% of Jehovah’s Witnesses are former Christians or Catholics. Many turn to this false religion after becoming disillusioned in their walk with Christ. At the outset, an organization which is highly structured and organized sounds appealing. However, many soon learn that the comfort of that structure only leads to spiritual bondage. By then, they’re sucked in, thinking there is no way out.

Challenge Common Beliefs

One of the most important tools in your witnessing toolbelt is helping a Jehovah’s Witness start to think for himself. Witnesses are taught to rely completely on the Watchtower. The Watchtower is a monthly magazine that serves as an official, approved “study tool” for JWs. They are told that the Watchtower is to be trusted completely, and that all of their Bible questions can be answered in this publication alone. In fact, they are conditioned to trust this publication even more than the Bible.

Because of this, helping Jehovah’s Witnesses to think for themselves is a critical step in the process of sharing the gospel. By dismantling their trust in the Watchtower, you cut off the very source that feeds them with false beliefs.

By introducing ideas that they may have never considered before, doubt about Watchtower claims will start to unravel their trust in the organization. Once you help the Witness see that the Watchtower is not inspired and inerrant, they’ll be open to hearing directly from the Bible since they do consider it inspired.

• • • •

Editor Comment: As with witnessing to anyone involved in a religion that forms their entire identity, effectively sharing the gospel requires some learning and practice. Veteran soul winner Daniel Rodriguez has spent years witnessing to the Witnesses and winning many to Christ. In fact, his witnessing strategy is so effective that he has written it down for others to learn from and follow.

As a result of Christians adopting Rodriguez’ soul winning steps, many Jehovah’s Witnesses have turned away from the organization and accepted the true gospel of Jesus Christ. Many readers have written to Daniel, sharing how they followed the steps he taught and how the lives of their friends and family members were changed as a result.

Daniel’s book, Winning the Witnesses, will challenge your approach in reaching these dear people for Christ, and will equip you with proven witnessing strategies.

Instead, you’ll be equipped to expose the lies they have been taught and create doubt in the source which feeds their beliefs. Once the common barriers to belief are removed, you’ll find your gospel presentation to have much more of an impact in their thinking.

Will you answer Jesus’ call to “go into all the world and preach the gospel to every creature?” (Mark 16:15) An opportunity to do so might just present itself at your front door. With Rodriguez’ book, you can stand at the ready, equipped with the tools you need to make that happen.