Chick customers are highly innovative when it comes to witnessing. Here is one example.
An email from "defender" suggests this strategy to reach family and friends: Using three tracts, The Letter, This Was Your Life, and Hi There, he mails all three tracts in an envelope with a personal letter.
In the letter he explains that the first tract, The Letter, tells why he is sending the other two tracts because he does not want to ever get a letter like that from them. Then he points out that someday they will be held accountable for what they do with the other two tracts.
He concludes the letter by assuring them of his love and concern for them and how he is obeying the Lord in telling them of God's love and their need for His salvation.