As a 21-year-old new Christian, Jerry Alford participated in the start up of a Baptist church in north Florida that strategically used Chick tracts as one of its primary resources. This early experience with Chick tracts would be the basis for future missionary work in Venezuela. He writes:
One way to measure the success of using Chick tracts is through the number of churches that have been started using this tremendous tool.
Upon arriving in the interior of Venezuela as a missionary, we immediately prepared for the launch of a new church. In our small, interior town on the edge of the jungle it was common to see vendors set up a small table on a busy street corner to sell their goods. It seemed like a great idea! We set up a small table with several stacks of Chick tracts and shared them freely with hundreds of curious people who passed by. With the Chick booklets we were successful in meeting dozens of new people and winning many of them to the Lord.
In addition to our street corner table, we went door-to-door evangelizing and even ventured out into the savanna where there were no roads or bridges. Today, as a result of the impact of these Chick booklet initiatives, there is a strong church in Caricara that is expanding.
This church now has a Bible Institute, a large Bible Camp with several hundred acres, and at least three other missions. Praise God for giving us tools like Chick literature. Chick tracts are a valuable tool for placing the gospel in the hands of the lost, seeing the salvation of many souls, and the planting of churches.
In Maracay, Venezuela, our strategy was to use five different Chick tracts throughout five different weeks. Each week, we would visit the same homes with a different Chick tract. During each visit we would take time to present the plan of salvation. Many repented unto salvation, were baptized, and became the foundation nucleus of the new Fountain of Love Baptist Church. It quickly grew to about 200 in attendance as we continued our Chick tract strategy.
This same method has been used with Mount Nebo Baptist Church as well as other new churches in the cities of San Mateo, Barines, Mariana, Paraparal, Trujillo, etc.
Words cannot express the value of Chick literature in our ministry. It has also been a tool for discipleship as we used books like Smokescreens, and The Next Step.