Every December, more than a billion Christmas cards are exchanged in the United States, with millions more sent worldwide. That’s a lot of opportunities to spread cheer, lift hearts, and share the gospel. For Bible believers, the season opens door after door to remind friends, family, and even strangers that Jesus is truly the reason for the season.

One of the simplest ways? Slip a Chick tract into every card you send. This “gift” can make an eternal difference. For believers, it’s an encouragement they can pass along to others. For unbelievers, it may be the greatest Christmas gift they’ll ever receive — the opportunity to discover eternal life through Christ. Popular tracts for the season include The Greatest Story Ever Told, The Present, Humbug, The Word Became Flesh, and A Love Story. Even tracts such as How to Get Rich (And Keep It) can spark curiosity at a time when money is on everyone’s mind.

Shopping trips provide countless encounters with clerks, stockers, and fellow shoppers. A warm smile, a “Merry Christmas,” and a small booklet offered as a gift can brighten someone’s day — and perhaps their eternity. Soul winners often say things like, “Here’s a Christmas story to read,” or “Merry Christmas — here’s a present for you,” when they hand out tracts while shopping.

Churches have built-in gospel-sharing opportunities all season long. Children’s programs, holiday events, and Christmas services often draw visitors who seldom attend. Slip a tract into the bulletin, and the gospel goes home with them. Food baskets, Christmas parades, nursing home sing-alongs, and even caroling visits become more meaningful when a gospel message is included. Some churches enter floats and pass out tracts to thousands of spectators; others simply have their members walk through the crowds, handing them out with candy or invitations to their Christmas services.

Creative Christians have also discovered “stealth” opportunities. In malls, handing out tracts at the door may be prohibited. But no rule stops you from offering one to the cashier as you check out, the shopper next to you in line, or tucking one discreetly in a shiny new coat pocket or on a shelf. Outdoors, tracts can be placed under windshield wipers, inside Little Free Libraries, or tucked in secure locations where they won’t blow away and become litter.

Chick products also make good gifts. Sunday school teachers can wrap up comic books like King of Kings for their students, giving them a year-round reminder of Bible stories they’ve learned. Families can bless their loved ones with evangelistic videos like The Light of the World or edifying books such as The Next Step and One Heartbeat Away. For children, titles like Li’l Susy and Charlie’s Ants introduce the gospel in ways they’ll never forget.

Instead of dwelling on traffic or crowded stores, believers can seize these encounters as divine appointments. Every card, gift, handshake, or cheerful greeting can carry the message that Christ came into the world to save sinners.

This year, don’t let the season slip by without sowing gospel seed. Whether you’re visiting relatives, hosting friends, attending church, working, or shopping, remember: Christmas is far more than lights and glitter. It’s the perfect opportunity to tell a weary world about Jesus and the gift of eternal life.

This is the perfect time to stock up. With our Case Sale, you can save on bulk orders and be ready to give out tracts wherever the season takes you. Whether you’re mailing cards, handing them to clerks, or planning a church outreach, keeping a generous supply on hand makes sharing simple — and powerful.